Wednesday, May 6, 2020

Marketing of Tobacco Products Essay examples - 2282 Words

Marketing of Tobacco Products Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others.(Kotler, Armstrong, Saunders, Wong page 5) One of the products that are exchanged through marketing is cigarettes. Tobacco is considered an inherently unethical product because is addictive, dangerous and causes environmental damage. Tobacco is also considered a pleasing product because its immediate satisfaction is high but sometimes has harmful effects in the long run. One of the long run effects of smoking is that four million people are killed every year and is estimated that the figure will rise to ten million by 2030†¦show more content†¦(Yach, Brinchmann, Bellet page 4, 7 and Sloman page 85).This injustice, urged the department of justice to file a civil lawsuit in 1999, against the largest tobacco companies, to recover the cost that federal government has to spend on smoking-related illness each year. However our concern here is not only about the cigarette as a product but with the ethics of cigarettes as well, that affect the social process of marketing. This is because marketing process makes things worse and is also considered as unethical, and as a result has a significant negative impact on the societal welfare. Multinational tobacco companies apply sophisticated strategies ( such as putting flavor in the cigarettes and placing cigarettes in the shops near the sweets to make them more appealing) and invest huge amounts of money for marketing, in order to establish brand familiarity and future loyalty among young peoplem, to secure profits in the long run. The tobacco epidemic is a man-made international health crisis, created and sustained by multinational tobacco corporations. (Yach, Brinchmann, Bellet page 2). Fortunately, the tobacco industrys behavior is likely to change due to the increasing legal and societal pressures. Much legislation has been imposed to tobacco firms based on codes of behavior, different government strategies and litigations, especially after 1980 where anti-smoking groups reactions, led to higher restrictions throughoutShow MoreRelatedTobacco Products : Marketing, And Sales858 Words   |  4 Pagesany store, right behind the register after a grocery list has been completed. Tobacco products are multi-billion dollar industries that thrive on the addiction of its’ consumers. Although individuals have the right to use tobacco products, the United states should ban the production, marketing, and sales because the marketing is geared towards teens and young adults, the health issues contributed to the use of tobacco are overwhelming, they’re highly addictive, and the effects of second-hand smokeRead MoreTobacco Advertisement: Why Restrict Marketing of Tobacco Products that Creates a Tremendous Amount of Revenue and Jobs in America1604 Words   |  7 Pagesrisks of using tobacco are common knowledg e. It is a known fact that if someone smokes their chance of getting lung cancer is increased drastically, yet so many Americans choose to do so. The FDA is taking steps to tighten the rules of tobacco marketing, some of these rules will include prohibiting self-service tobacco displays in stores, restricting vending-machine sales, and forbidding most free samples of tobacco products. (Reid pg. 1) These are just small hits to the big tobacco industry, butRead MoreTobacco Use Among Adolescents And Young Adults1287 Words   |  6 PagesIntroduction Tobacco use among adolescents has been increasing over the years due to marketing strategies that target adolescents and attempt to promote beliefs that influence smoking behaviors. Many of the smoking behaviors are established in adolescents and young adults who are more influenced by exposure to promotional marketing advertisements such as billboards, transit ads, and other strategies that impose acceptable social norms among their peers. According to the CDC, in 2012, 6.7% of middleRead MoreTobacco Products And Its Effects On The United States876 Words   |  4 Pagescan be found in almost any store, right behind the register after a grocery list has been completed. Tobacco companies are multi-billion dollar industries that thrive on the addiction of its consumers. 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During advertising campaigns, tobacco advertisers research people most likely to use their product and target that audience by mentioning the positives of using tobacco. Tobacco companies attempt to sell their products through carefully crafted messages accompanying every tobacco advertisement. In tobacco ads, advertisersRead MoreIs Marketing Really All That Ethical?1453 Words   |  6 Pages Is Marketing really all that ethical? Marketing has been used as a forefront for promoting the sale of products, and services to customers for centuries. We see examples of marketing every day channeled through mediums such as television, radio, newspapers, product packaging, and massive billboards on the side of the road. As humans, we are naturally wired to fall for the so called ‘next best product’, the ‘intriguingly eye catching packaging’, and the ‘lowest price’. However, what we are notRead MorePhillip Morrison: Marketing Case Study1156 Words   |  5 PagesMarketing case study Phillip Morrison is one of the largest corporations in the United States, and an epitome of business success. The company nevertheless sells tobacco products, which are harmful for the health of the people. This dimension of their business operations increases the complexity of attaining success for the company, in the meaning that the organization has to employ powerful marketing tools to promote its products. The previous pages have revealed analyses of the company and

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